You know those radio adverts that feature SHOUTING ANNOUNCERS speaking far too quickly to possibly be understood? Yeah, we call that advertising (or, to be more precise, broadcast advertising) and it absolutely should not happen on Facebook. I’m not saying that you can’t post photos of your products or announcements about sales or deals, but it needs to be done in a way that makes your posts feel like interesting stories with which your following actively wants to engage. The goal of a Facebook business page is to create a community, and to do that you have to give that community content they’re actually looking for. That could mean anything from expert how-to posts to funny videos of customers using your product in the field to games, apps, contests — you name it.
And when you do post something that’s an ad at its core — like, say, details about your newest product — make it casual and fun. Your fans are much more likely to comment on a photo that provides a fascinating VIP glimpse into the production process.
With over 750 million users globally on Facebook, Facebook marketing is a popular way to reach a wider target audience. Since Facebook marketing is totally different from any other type of marketing previously done on the Internet, it is important to learn how to use Facebook properly for business. Otherwise, it will cost you money, time and effort.
Tip #1: Keep it Social Before Selling
With the thought of millions of customers in short reach through Facebook, many businesses make the common mistake of pitching their product or service directly to the users.
The most crucial factor to remember is that people on Facebook are there primarily to socialize with other users. They are not primarily there to shop and purchase products. If you attempt to sell directly or hard sell to members of Facebook, you will not be successful.
However, if your business is serious about using Facebook as a tool to market your product or service, the first step is to create a Business/Fan page on Facebook and invite people to like the page. Use this page to create buzz around what your business has to offer. Your product or service should offer solutions to your target audience.
The next step is to post value driven content to the people on your page. You can post pictures, videos and other commentary that provides some kind of benefit to your target audience and fans. Urge your fans to take action by posting comments and queries pertaining to your post. The key here is to get them to engage with your page, and develop relationships with them. Since Facebook is an online platform where people go to socialize, ensure that it is an exciting experience for them to go to your page.
Tip #2: Increase Your LIKES or Fans
Why is it desirable for your business for people to click LIKE on your page? Every time you put fresh information on your page, each person who LIKED your page will see the post on their news feed.
Therefore, if two thousand people LIKED your Facebook page, there is a potential of up to two thousand people to see your post, and potentially create a viral effect. Jonas Swain for Bnetworking